Lauren McCadney Williams is a marketing professional with corporate and academic experience who is known for her innovative approach to business. Currently, she leads the marketing delivery at CDW Corporation orchestrating programs that marry digital, search, email, marketing automation, social media, and analytics. Her commitment to marketing extends to help shape the next generation of marketing talent, with teaching assignments including University of Illinois, University of Texas at Austin, and Duke University. Her efforts have resulted in several recognitions including “Top 25 Digital Marketers” by BtoB Magazine; iMedia’s “Ten Hottest Digital Marketers,” and Women to Watch in BtoB Marketing by FierceCMO. She earned a bachelor of business administration from Howard University and an MBA from the Kellogg School of Management at Northwestern University.