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ERIKA R. MARTINEZ is the Community Relations Director for the North Denver Cornerstone Collaborative, a special project created by Mayor Michael B. Hancock to create collaboration between six different redevelopment projects in the Globeville, Elyria and Swansea neighborhoods. Martinez is responsible for the strategic communication efforts across all projects and for building deliberate partnerships with community stakeholders including the Spanish speaking community. For 10 years she has been creating and implementing strategic marketing/communication plans for internal and external audiences including diverse populations such as the Latino community. In addition to coaching clients for media interviews, Martinez has served as a bilingual media spokesperson for a variety of clients.