WHITNEY MORTIMER has led IDEO's marketing efforts since 1997 and, as a partner and member of the senior leadership team, has helped shape the company's position as a thought leader in innovation and design. Before joining IDEO, Mortimer served as Senior Vice President at Supercuts Inc., and held brand management and strategy positions with E & J Gallo Winery, Frito-Lay and American Express. She is a trustee for the Sonoma Academy, an independent high school based in Santa Rosa, California, and is a board member for, a non-profit organization focused on cultivating and spreading design-centered solutions for poverty alleviation.