Downtown Magnets High School is in the heart of downtown Los Angeles. Their team, O.C.E.A.N. Los Angeles (Organize Change Engage Act Now Los Angeles), capitalized on the diverse backgrounds of its students as they addressed a challenge issued by renowned oceanographer David Gallo. The team conceived of a plan to bring the ocean back to the city by uniting inner-city residents in a multilingual promotional campaign. They distributed cloth grocery bags to local businesses, went into classrooms to teach younger students about ocean health, and grew a massive social media campaign, gaining over a thousand followers on Facebook in just a few short days. The team played on LA’s prominent movie industry by creating informational marketing tools that mimicked the industry’s films. Today, O.C.E.A.N. Los Angeles continues its good work with new students from DT Magnets.

Follow O.C.E.A.N Los Angeles on Facebook